Lost by KAR33M was a music video project designed to combine bold visual storytelling with dynamic performance. TGF Media approached the project with a cinematic vision, blending controlled studio setups with on-location car rig shots to bring the artist’s sound and emotional tone to life.

Project Type: Music Video Production

Creative Approach

The production utilized a dedicated studio space for controlled performance scenes, layered with intricate lighting setups to create atmosphere, texture, and mood. To complement the studio work, we filmed dynamic street sequences using a car rig, capturing motion and energy that enhanced the narrative and gave the video a grounded yet cinematic feel.

From pre-production planning through post-production, the team carefully considered every element — lighting, camera movement, and pacing — to craft a cohesive visual story that amplifies KAR33M’s music and message.

Challenges & Solutions

The project required balancing controlled indoor production with dynamic on-location shots. Coordinating lighting, camera movement, and safety for car rig sequences demanded precise planning and collaboration across the crew. By leveraging versatile equipment setups and clear communication, we ensured both environments delivered high-quality cinematic visuals while maintaining consistency in style.

Results

Lost stands as a visually striking music video that complements KAR33M’s sound and storytelling, highlighting TGF Media’s ability to merge creative vision with technical execution. The project showcases our expertise in producing music videos that are both cinematic and emotionally engaging.

Crew

• Writer – KAR33M
• Director – Aishani
• Videographer(s) – Kishan Sondagar
• Engineer – T. Chandy
• Editor – Aishani Chakravarty
• Colourist – Dhruv Gajjar
• Stylist – Kenza Cardot

Special Thanks

Zeeggy Mercy
Studio 20/20
Banggz
Caz McMind
Chyme
Mo The Pro
Clare Coyle