At Cannara Biotech Valleyfield, precision and innovation drive everything they do—especially when it comes to cultivation. Their use of GroSens technology allows them to optimize plant health with real-time data on moisture, EC, and temperature, helping growers make informed decisions for maximum efficiency and yield.
Our job on this project was to create marketing assets that match the GroSens look and feel, ensuring a cohesive and compelling visual identity.
View the Video Below for a Behind the Scenes look:
To align with the clean, data-driven, and modern nature of GroSens, we focused on:
– Sharp, high-contrast visuals to emphasize precision and technology
– Macro and close-up shots to highlight the sensors in action
– Dynamic compositions that blend human interaction with data-driven insights
The goal was to create marketing materials that reflect GroSens’ reliability and innovation, making the technology visually engaging and easy to understand.
For the GroSens project at Cannara Biotech Valleyfield, we needed a versatile and precise setup to capture high-quality marketing assets that aligned with the brand’s modern and data-driven identity. Here’s a breakdown of the key gear we used to bring this production to life.
Camera: Arri Alexa Mini LF Package
Lenses: Zeiss Supreme Primes
Lighting: Various Tube Lights, Aputure 600D, Aputure 300C
Light Modifiers: Softboxes, Diffusion, Bounce
Producer/Director – Kishan Sondagar
Director of Photography (DP) – Cameron Forrester
1st Assistant Camera (AC) – Ryan Dennis
Grip & BTS – Wendley Pierre
