At Cannara Biotech’s Valleyfield facility, precision and innovation are at the heart of every process — and GroSens technology plays a key role in optimizing plant health through real-time monitoring of moisture, EC, and temperature. TGF Media was brought on to produce high-quality marketing assets that reflect GroSens’ cutting-edge identity and align with their existing brand visuals.
Project Type: Commercial Production & Marketing Asset Creation
Creative Approach
Our creative direction focused on translating GroSens’ technical sophistication into clean, modern visuals. We utilized sharp, high-contrast imagery to emphasize precision and technology, while incorporating macro and close-up shots to showcase the sensors in action. Each composition was designed to blend human interaction with data-driven performance, communicating both innovation and practicality.
Working within Cannara’s state-of-the-art cultivation facility, we maintained a visual style that mirrored the environment itself — organized, efficient, and forward-thinking. The final visuals served as a seamless extension of GroSens’ existing brand identity.
Challenges & Solutions
Filming in an active grow facility meant adhering to strict contamination protocols. Our crew operated in full-body PPE, and every piece of equipment was sanitized before entering the controlled environment. Despite these constraints, our team worked efficiently to capture dynamic, cinematic shots without disrupting operations.
Additionally, our objective was to match the visual tone of a previous GroSens campaign. By studying existing material and aligning our lighting, framing, and color grading techniques, we ensured full continuity and brand consistency across all marketing assets.
Results
The final footage perfectly reflected GroSens’ reliability, precision, and innovation, giving their internal marketing team a robust library of assets for use across campaigns, trade shows, and online promotions.
The project demonstrated TGF Media’s ability to balance creative storytelling with technical precision, delivering results even in highly controlled and challenging environments.
Camera: Arri Alexa Mini LF Package
Lenses: Zeiss Supreme Primes
Lighting: Various Tube Lights, Aputure 600D, Aputure 300C
Light Modifiers: Softboxes, Diffusion, Bounce
Producer/Director – Kishan Sondagar
Director of Photography (DP) – Cameron Forrester
1st Assistant Camera (AC) – Ryan Dennis
Grip & BTS – Wendley Pierre
