TGF Media partnered with Kanata Ford to create a commercial campaign that felt authentic and adventurous, showcasing Ford vehicles in real-world scenarios rather than a scripted car ad. The goal was to highlight the capability, versatility, and lifestyle appeal of their lineup, connecting with local buyers in an engaging and relatable way.
Project Type: Commercial Video Production
Creative Approach
We captured high-energy action scenes, including Ford Broncos kicking up mud, tackling jumps, and navigating rugged terrain, using the Canon C70 and DJI Air 2S drone for cinematic coverage. The production focused on immersive, authentic visuals that emphasize the experience of driving these vehicles, blending lifestyle storytelling with commercial objectives.
On-set, the energy was electric — drivers pushing limits, engines roaring, and cameras rolling to capture every dynamic moment. The final edit balanced action-packed sequences with relatable lifestyle shots, ensuring the ad resonated with both enthusiasts and everyday buyers.
Challenges & Solutions
Filming vehicles in off-road conditions posed challenges such as unpredictable terrain, coordinating multiple moving vehicles, and maintaining consistent lighting and cinematic quality. Our team used strategic camera placements, multi-angle setups, and drone coverage to ensure safety while capturing the raw power and excitement of each vehicle.
Additionally, achieving authenticity required creating natural interactions and sequences that felt unscripted yet visually compelling — a challenge met through careful direction and pre-production planning.
Results
The campaign successfully brought Ford’s adventurous spirit to life, with content featured on social media and even Hockey Night in Canada. Kanata Ford praised the final cut for its authenticity, cinematic quality, and connection to the target audience, making it a standout project in TGF Media’s automotive portfolio.
Vehicles Featured:
- 2023 Ford Raptor Bronco
- 2023 Ford Bronco Sasquatch Package
- 2023 Ford F-150 R
