New Noise was a high-energy music video project that pushed our creative and technical boundaries. The goal was to visually translate the song’s intensity — creating a piece that not only complemented the music but amplified its emotional power.
Project Type: Music Video Production
Creative Approach
From concept to final cut, the focus was on movement, light, and rhythm. We designed a visual experience that mirrored the pulse of the track — combining high-contrast lighting, rapid camera motion, and tight editing to capture the raw emotion behind every beat. Our team worked closely with the artist to ensure that every frame carried the same energy and message as the music itself.
Challenges & Solutions
Shooting New Noise required a balance between chaos and control. With fast-paced performance scenes and dynamic lighting changes, the production demanded precise timing and coordination. Our crew relied on agile setups, handheld rigs, and practical lighting effects to keep the visuals fluid and spontaneous — without losing cinematic quality.
Results
The final video captured exactly what the artist envisioned — a bold, visceral piece that connects sound and motion. It became a standout visual for the artist’s portfolio, helping expand their audience reach and strengthen their brand identity.